Industrial designs
Industrial designs are part of the intellectual property forms which provide protection for the outside appearance of shapes, patterns or ornamentation applied to useful articles that are mass produced. It may be the shape of a watch, the ornamentation engraved on perfumery bottles, and it may be made by hand, tool or machine.
The design has features intended for visual appeal. However, merits of those features are not part of the application.
Like patents industrial designs should be new (not disclosed to the public via any mean) and capable of industrial application and have inventive steps.
Industrial designs are protected for 10–15 years according to each country’s legislation.